Israeli digital entrepreneur (מתן גיא) — e-commerce, digital marketing and business growth
I started selling online at 17, lost my first stores, and rebuilt. Today I build online stores, develop marketing systems, and share what I learn about e-commerce, digital growth and personal branding.
What I do
Building online stores from product research and customer experience to the operations that support long-term growth.
A structured approach to researching niches, building trustworthy shops and understanding the marketplace.
Helping founders communicate clearly, show their real work and earn trust online.
Facebook and Instagram ads, ad creatives, funnels and the systems that help businesses grow online.
Consistent habits, learning from setbacks and staying focused on sustainable, long-term work.
Notes from the work
· 7 min read
The marketing metrics a small business should track, how to calculate each one, and a one-page weekly dashboard that leads to real decisions.
Read insight →· 7 min read
Matan Guy's practical framework for ad creatives: hook types, UGC-style video, statics, video structure, one-variable testing and creative fatigue.
Read insight →· 7 min read
A step-by-step framework for researching an Etsy niche — demand, competition, margins and Etsy's own policies — before you list a single product.
Read insight →In Hebrew